Writing SEO friendly blog posts requires an element of skill as you need to have a fine balance of being creative and engaging to the reader whilst also constructing SEO friendly content utilising keywords and phrases without over stuffing.

There are some core areas to consider before you start:

  • What do you want to tell your readers

Spend a bit of time thinking about what you want to write about and keep it relevant to your blog post. If it is about dogs then no need to write about cats.

  • Have a clear structure for your post

Start with a clear introduction, a well constructed post and a conclusion

  • Use clear headings and paragraphs

Make sure to use clear headings and concise paragraphs that easily lead your reader through your post rather than mashing it all together.

  • Make your post flow with transition words

Transition words help people scan through your text and understand the relationship between sentences and paragraphs. If you have three points you wish to cover use words like firstly, secondly and lastly

  • Optimise the length of your post

Keep it to a minimum of 300+ words. The big “G” likes big posts but be warned that readers can be put off with massively long posts so bare point 1 in mind.

You obviously want people to find and read your articles so Google your subject matter and see what is coming up in the search engine results (SERPs)

  • Link internally and externally

Whilst we all like it is all about me, me, me the internet was and still is meant to be a never ending journey so use on-page SEO and off-page SEO best practices. Like us linking to DesignRush.

  • Proof read your post

Let’s get real here, we are not all out there to win Nobel Prizes for Literature but spend a bit of time casting your eye over what you have written because if you are trying to express your knowledge of something you don’t want it littered with spelling mistakes.

  • Update your post with more relevant information

Thankfully the World keeps turning and new trends replace old ones so make sure you update your articles if things change. Google loves fresh content (and so do readers) so revisit your posts on a regular basis

We personally build our websites using WordPress and each of these plugins are fantastic in their own way. All have built-in SEO best practice information.

So what next?

If you follow these tips then we believe you should bring relevance to your website and attract visitors who will hopefully return on a regular basis and tell others about your content.